Software

Let’s begin with the basics. Google Analytics is probably the most famous tool used by marketers. It took me some times but I am used to GA4 now, creating new reports, protesting about the ugly graphes and the missing copy & paste.

Outside of those inconvenience, I can work my way on this new essential tool.

The second child of the family, this is the tool to create your SEA campaigns. I have use it also on daily basis to either create campaigns or improve the existent ones. All of the time trying to find a better keyword, catchphrase or asset to add and make more conversions.

I have created several types of campaigns: shopping, DSA & search. I am most confortable with the search. I like to work on Excel first, the import the file in Google Ads editor, adapt & verify before importing them on Ads.

The too often forgotten child of the Google suite. Nevertheless, very important for the SEO & the health of your website. The Search Console is one of the first tool I use on Monday morning to check is everything is ok of my site.

Also very usefull to follow your impressions & the ranking of your keyword.

The toolbox of SEO specialists. This complete tools that helps me everytime I need to do an SEO audit of a site. In a few minute you have an deep overview of any site and can help you getting a more SEO friendly site.

The vital tools to follow your metrics: keywords, backlinks & audits. These softwares are here to see the growth of your keywords, follow your backlinks, audit your website, compare & adapt your strategy consequently with your competitors. A very usefool tool that I use everyday.

The small plus to work on image & GIF. I don’t count the number of hours I have spend on Photoshop to resize images, test some GIF and create meme on my free time.

There is no need to spend more time on those well known & essentials softwares. I use Excel on daily basis to create reports analyze data. I have a weird passion for the vlookup but that’s another story.