Site Manager, Keystone education Group, Stockholm February 2021
Education field, Communication team
- SEO
– Audit to resolve bugs & find news solution to improve traffic;
– Strategy to improve organic traffic and conversions: content creation, linkbuikding, AB testing;
– Report and test of bugs on the website;
Software: Screaming Frog, Ahref, Google Analytics. - SEA
– Creation of SEA campaigns to find new business opportunity, improve traffic & increase turnover.
Software: Google Ads & Ads editor.
CRM & E-commerce Manager, FAGUO, Nantes, France June 2019 / February 2021
French Fashion brand, Marketing Team.
- CRM: newsletter & customer loyalty
– Creation & improving of 30 emailing automation;
– Creation of weekly newsletter;
– AB testing: wording, CTA, GIF;
– Creation of weekly report.
Software: Splio.
- Website e-merchandising:
– Weekly sales report on the best sales;
– E-merchandising to support growth;
– Uploading new collection.
Software: Prestashop, Storemanager, Excel. - Project monitoring from PrestaShop 1.6 and PrestaShop 1.7
– Monitoring of e-commerce website;
– Following step by step of the creative project;
– Reporting bugs & make sure every new feature is going perfectly.
Software: Prestashop
Freelancer, France August 2018 / December 2020
2 customers: Côté Loire (real estate) & Innossence (cosmetics)
- Work on keywords
– Find new keywords;
– Optimize the existant keywords;
Software: Google Ads. - Audit
– Website structure;
– Resolving “error pages”;
Software: Screaming Frog, Google Analytics, Google Search Console.
Traffic Manager, Saulaie, Château Gontier, France September 2017 / September 2018
Furniture Company.
- SEA
– Creation of campaigns: Shopping & Search;
– Improving the turnover.
Software: Google Ads. - SEO:
– Audit to find new ways to improve the website and the sales;
– Research on keyword to improve organic traffic;
Software: Google Analytics, Google Search console, Screaming frog.